The tickets for the concert shows were made available a week later on September 14, 2012. Rihanna's managing company Live Nation Entertainment posted a video on YouTube with the announcement of the North American dates of the tour. On September 7, following the singer's performance at the 2012 MTV Video Music Awards, she announced that she will embark on her fourth worldwide tour entitled the Diamonds World Tour, to support her then upcoming album. In South Africa, Rihanna created history in Johannesburg at the FNB Stadium where she became the first female and youngest artist to sell out the stadium.

She also became the youngest artist to have sold-out shows held at Millennium Stadium (June 10, 2013) and Twickenham Stadium (June 15 & 16, 2013). Rihanna broke numerous records during the tour, becoming the youngest artist to ever headline a sold-out show at France's National Stadium, at the age of 25. The tour grossed $137,982,530 (USD) from 87 shows according to Billboard magazine and was the fifth highest grossing worldwide tour of 2013. Commercially, the Diamonds World Tour was a success, with extra dates added due to high demand. The tour was met with praise from critics who noted artistic growth. The tour featured support acts including 2 Chainz, ASAP Rocky, David Guetta, and Haim among others.

Rihanna's outfits were designed by a variety of designers including Riccardo Tisci of Givenchy, Raf Simons of Christian Dior and Alber Elbaz, footwear was designed by French fashion line Christian Louboutin and Manolo Blahnik. The set list for the concerts included songs from a selection of Rihanna's studio albums, the Diamonds World Tour includes five acts and an encore. This was Rihanna's first Australian tour since February 2011 with The Last Girl On Earth Tour. The tour visited the Americas, Europe, Asia, Africa, and Australia with 96 shows in total. The tour kicked off on Main Buffalo, New York and officially ending on Novemin New Orleans, Louisiana. The tour was announced in September 2012 following the singer's performance at the 2012 MTV Video Music Awards. It was launched in support of her seventh studio album Unapologetic (2012). The Diamonds World Tour was the fifth concert tour by Barbadian recording artist Rihanna.

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